Over the past few years, Graphic Design has undergone a profound transformation, which by 2026 appears to have become structural. AI, initially conceived as a simple support tool, has progressively taken on a more complex and pervasive role, to the point of becoming a true interlocutor within the creative process.
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A team of scientists claim to have discovered a new colour that no human has ever seen before. The research follows an experiment in which researchers in the US had laser pulses fired into their eyes. By stimulating specific cells in the retina, the participants claim to have witnessed a blue-green colour that scientists have called “olo”, but some experts have said the existence of a new colour is “open to argument”.
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If design is intelligence made visible, then the graphic designer is a facilitator, an interpreter of business needs who translates strategies into effective visual forms. Every design choice must be driven by functionality, the optimisation of information, and consistency with the corporate identity.
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Expanding into foreign markets involves widening the customer base, but the process of internationalization goes beyond mere commercial transactions. Creating a market means building customer loyalty, encouraging repeat purchases, and stimulating product dissemination through word of mouth.
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Graphic Design in B2B and B2C: differences in strategies and common approaches. The difference between B2B and B2C goes far beyond a single letter. These terms represent completely different approaches in how businesses interact with their audiences.
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2025 is just around the corner, and with it comes a new era of evolution for graphic design, both in England and Italy. These two countries, with very different traditions, are experiencing a profound creative transformation driven by technological advancements, cultural changes, and a growing focus on sustainability.
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The four pillars of Brand Communication with its stakeholders and its ability to create value for interested parties in the long term.
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A brief overview of the graphic design and printing work of the NETTUNO Marine Equipment srl General Catalogue, developed over the years from 2019 to the present.
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“If you’re not on the web, you can’t really say you exist.” Because your website represents your digital identity. It is the main tool for presenting yourselves to the world, interacting with it, reaching new customers or followers and consolidating the relationship with those already acquired. It is an indispensable tool for those who want to be present and active in the digital society in which we live.
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Print designers and web designers have a lot in common, but there are some important differences that often go unnoticed.
I have experienced both, because I am both a print designers and a web designer.
So, let’s look at the main differences between print design and web design.
Graphic designer. I collaborate with several Italian and foreign companies and editorial staff. I have published editorials in magazines, catalogues and on the web. I live in Urbino, Italy, and I work remotely.