Published in No. 4 of the English magazine “Furniture Journal” – based in Lowestoft, Suffolk (UK) – the editorial “Hidden Value” (at page 20) for the British-Italian company Essetre UK Ltd of Dalton, North Yorkshire.
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A short summary text relating to the years 2007-14 carried out in Essetre srl as head of the Graphic Area on the theme of Corporate Identity developed and applied to all dimensions of the organizational and corporate image of the Essetre Group.
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A new Brand designed starting from a reinterpretation of the compositional canons of fifteenth-century technical literature, in particular of local historical engineering, from the “Tractatus Primus” by Francesco di Giorgio Martini to the architectural works of Baccio Pontelli and Luciano Laurana, following the semantic trace of the “Images Archetypal” by Bruno Munari and developing Bob Noorda’s concept of “Elementary Module”.
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The Brand is born and developed in our mind as a response to the corporate communication development strategy. But what does Brand mean? They are emotional signs, visual elements, associations, values, experiences, consistencies, or in other words, the elements that distinguish us from others. In this article, the power of storytelling and audiovisual techniques tell how I created and developed the Brand Name of SPEAR ENGINEERING LTD, a London-based Oil & Gas engineering company, with a short film.
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Graphic designer. I collaborate with several Italian and foreign companies and editorial staff. I have published editorials in magazines, catalogues and on the web. I live in Urbino, Italy, and I work remotely.
